Quantum Market Research
Consumer perceptions of Australian wool and cotton farming
Session 8a The lay of the land – understanding perceptions
Thursday August 09 at 8:30 am
Dr Sharon Morris is Director of Advanced Methods at Quantum Market Research, a market research company based in Melbourne. Sharon has market research experience includes running large scale quantitative projects and advanced statistical modelling. Sharon currently manages the NSW Farmers consumer tracking study, which has been designed to measure Australian consumers’ perceptions of the Australian farming industry, both at an overall level and by sector.